The Blog

Life or knife … the choice is yours.

09 July 2019 by Dayna Rudge

JJX's support to the life or knife campaign

JJX has worked with many charities over the years, with various truck signage dedicated to The Alzheimer’s Society, Dudley Mind and Breast Cancer Legacy for Lucy. We are now proud to reveal our latest truck to be sign written, with the life or knife campaign.

In partnership with the West Midlands Police, we are supporting their Life or Knife campaign to help combat knife crime. We have had one of our refrigerated trailers sign written with a very clear and bold message regarding the campaign.

Superintendent Phil Dolby said: “It’s great to have support from JJX Logistics in getting out our #lifeorknife message. Tackling knife crime is not just the responsibility of the police so it’s great to see a local business endorsing the campaign and taking up our message in this way.

“The truck will undoubtedly make an impact as it travels across the West Midlands and further afield and we hope it will inspire other businesses to lend their support to the campaign to stop knives claiming young lives across the West Midlands.”

Every 9 days a teenager in the UK is stabbed.

We hope that with this small bit of support we can help make a difference, whether that’s helping someone to talk about their experience or prevent someone from committing a crime.

The truck had it's first outing to an event on Saturday 6th July, at the Netherton Fun Day. It was a fantastic day with many coming to talk about knife crime and enquiring how they can do their bit to stop this terrible act.

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