There are many benefits of social media use to promote your company. As many people know, social media is a rapid growing industry which makes billions per year and is a massive part of our future. Over 4.9 billion people worldwide are accessing social media, on average a social media user uses 6 to 7 social media apps.
If people don’t know about your business, they can’t become your customers. Social media skyrockets your customer data base as it allows you to broaden your horizons when it comes to acquiring customers. It helps you reach a wider audience but of course needs large amounts of time and effort, the beauty is that you have nothing to lose whether you gain customers or not. The one thing that can be certain is that you won’t lose customers from it. As a beginner you will need to post a hell of a lot to try and put your profile on the map, this is the most difficult part of the whole operation, acquiring followers. You want to use hashtags on every post relating to the service your company provides as this will draw in the target audience.
One key aspect of promoting your business on social media is making your pages look very professional and eye catching as the first thing the potential customer will see is home page. You need to make this look like it was designed for a multi-national corporation with high class clientele. Put as much hard work in as possible as this will help make the potential customer feel very comfortable and intrigued.
It’s important to have multiple social media platforms as is allows for a more diverse community to see your company. Customers are becoming more cautious about which business they’ll support so you must make it looks as professional as possible, this means linking multiple platforms together and even including a link to the company website (if you have one). Look for ways to demonstrate your expertise as a thought leader in your industry, like writing pieces related to your expertise or expanding on your company’s mission. By showing what your business offers and values, you will establish confidence in potential customers.
Customers aren’t interested in dry, boring posts that appear to be automated, they like to have that personal touch. Allow your brand’s personality to shine through, give a personal feel to your posts so it allows your customers to know what kind of person you are. While brands need to be polite and empathetic to their audiences, it is more important to find a voice and take a stand. Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Ne true to who you are, not who you think you should be. Followers want to see real people behind your social profiles.
Interact with the audience
Followers love to engage with posts that include them. There are many ways to include you followers such as creating a poll asking them for their personal opinion on what they want to see, this normally works really well and allows the follower to feel included. Social media opens the conversation for instant interaction, relationship building, and customer loyalty. It’s really important that companies have the right organizational structure to support social media, for example a customer support team and a product development team tends to be extremely effective. Just remember, you don’t have to do everything. Best way to learn is play around with new ways to connect with your audience and give yourself permission to learn as you go. Everyday will be different from the last which makes each day a new adventure into the world of social media.
Grow your page
Social media isn’t a place to be overly salesy, but after all, it’s a marketing channel and you need not ignore the opportunity to make sales, should it present itself. Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts are the mainstay of social media. Marketing costs do add up and many businesses can’t afford massive campaigns, but you can get a lot of value for your money with media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach objectives through ads on social platforms like Facebook and Instagram. A very good social platform to use for business use is LinkedIn, this platform is designed specifically for finding jobs and promoting your company. On LinkedIn you can pay for sponsored posts which reach more people depending on how much you want to spend of course, this is very useful to promote your company and reach potential new customers who you wouldn’t normally access. When building an ad campaign, know who you’re trying to reach and what goal you want to achieve so you don’t waste any of your budget on unhelpful advertising. Avoid overly salesy ads and opt for content that educates or entertains.
Running a professional social media platform can be a very demanding job as you need to track every aspect of the platform. Instead of calling a customer service line, many people turn to social media to try and find an answer to their query. An important part of running a platform is responding to your followers, making sure you answer any question that they may have. Develop your reputation as a responsive, caring brand by offering support through social channels:
- Create a system for tracking customer comments, questions, and complaints on social media.
- Respond as quickly as possible to questions and concerns.
- Go out of your way to be positive and helpful.
- Listen to criticism and make customers feel heard.
- Know when to resolve public conversations in private messages.
Why social media is essential for businesses
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers. As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversation rates, while those without active social media campaigns could lose potential customers.